My Story

Hi again 👋 Reuben here – the founder and creator of Let’s Play!

If you've read the TLDR summary and still decided to click on the "Full Version" button, you must be genuinely curious about the origins of the App – how we got here and what lies ahead.

I’ll try my best to keep things brief and straight to the point.

It started back way back in 2015 while I was in-between jobs, I went back to study and earned my ACE-certified Personal Trainer license then started working as a Personal Trainer for a small gym. It was a brief 3 months, but the exposure I got from 1) running a business, 2) the fitness industry, and
3) consulting and training clients left a very big impression on me.

At the time, the fitness industry was (and still is) super competitive and every business was doing whatever it could to market and promote their services. One of the popular ways back then was to partner up with apps like ClassPass and sell ‘slots’ in whatever fitness session / class you were hosting, or a one-time access to your gym on their platform in order to promote their business – much like how hotels sell rooms on apps (platforms) like Agoda, Expedia, Hotels.com etc.

In principle, these apps worked great connecting businesses to customers, and vice versa. It was a particularly helpful tool that I used often as Personal Trainer to help clients find activities to do in order to stay active.

Even after I left the fitness industry I continued using such apps to gain access to a variety of facilities and attend classes. That’s when I started to see the flaws, particularly for the business side of things.

I knew that there was so much untapped potential and that I could easily build one better, so much so that in 2018, whilst having a full-time job, I bought a laptop and signed up for an online class to learn how to build an app.

And like they say, the rest was history.

4 years on, after digging into my savings, spending whatever time I had after work, setback after setback, I have carved out the beginnings of a platform – the App “Project: Let’s Play!”, which will officially be released in 2026.

As of writing this (Nov ’25), the App is open for public Beta testing. Download the App and give it a go! Any feedback is greatly appreciated.

I'll be the first to admit, it’s far from the final product I have in my mind. But it’s a start.

With the roadmap I have planned, the support from those who believe in my vision, and a little bit of luck, I hope to take this platform to the moon 🚀